Allocation of advertising space by a web service provider using combinatorial auctions
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چکیده
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Allocation of advertising space by a web service provider using combinatorial auctions
Advertising is a critical process for promoting both products and services in global trade. Internet has emerged as a powerful medium for trade and commerce. Online advertising over the internet has increased more than hundredfold since 2001. In the present work, we address problems faced by online advertisement service providers. In this paper, we propose a multi-slot and multi-site combinator...
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In combinatorial auctions, a bidder may bid for arbitrary combinations of items, so combinatorial auction can be applied to resource and task allocations in multiagent systems. But determining the winners of combinatorial auctions who maximize the profit of the auctioneer is known to be NP-complete. A branch-and-bound method can be one of efficient methods for the winner determination. In this ...
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nal intervention are most effective, remain open questions. Overall, these volumes are a valuable resource for all researchers interested in studying civil wars. REFERENCES Collier, Paul and Anke Hoeffler. 1998. “On Economic Causes of Civil War.” Oxford Economic Papers, 50(4): 563–73. Collier, Paul and Anke Hoeffler. 2004. “Greed and Grievance in Civil War.” Oxford Economic Papers, 56(4): 563–9...
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When an auction of multiple items is performed, it is often desirable to allow bids on combinations of items, as opposed to only on single items. Such an auction is often called \combinatorial", and the exponential number of possible combinations results in computational intractability of many aspects regarding such an auction. This paper considers two of these aspects: the bidding language and...
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ژورنال
عنوان ژورنال: Sadhana
سال: 2005
ISSN: 0256-2499,0973-7677
DOI: 10.1007/bf02706245